The statistics documenting the sale of Apple iPods are staggering. Since iPods became wildly popular in the holiday season of 2003, Apple has sold well more than the huge number of 21 million iPods. The iPods have been sold in various types, as Apple has tightened its stranglehold on the consumer electronics business by including in their line the Nano version of iPods and iPods with special video capability.
That's the marketing strategy for the Apple iPods campaign. Give consumers what they want. Apple has consistently provided the market with new and different types of iPods. Having one of these iPods is not enough for the consumer. Apple wants them to buy iPods of this type and iPods of that type. Before long, Apple hopes that its iPods will completely replace the compact disk as the main source of music in automobiles. For now, they will just have to settle for selling their high-powered iPods in record numbers.
Apple has hit a grand slam with the design of their iPods. The machine does everything well, leaving the competition with little chance of beating out iPods for the top spot in consumers' hearts. Apple has always done it their way, and nowhere is that more evident than in the iPods. Competitors are helpless to create anything that will even compare to iPods. This is due mostly to the fact that Apple controls the digital music market with its powerful music acquisition software, iTunes.
When paired with iTunes, the iPods make for an unbeatable product. With new products on the way in the iPods category and many of the already customer friendly improvements to iPods, Apple does not show any signs of slowing down in the near future. The September release of the Red Nano added another powerful and compelling product to the iPods lineup. For consumers, this is great news. They anticipate only good things in the future. For competitors of the iPods, things are looking pretty bleak
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